Hope you are all well? Apologies that this has been a bit longer than last time, but it took a bit longer to write! This part of the SEO posts is all about Off-Page SEO, what it is, and how to use it to your advantage!
I’m going to step things up a bit, and I may not explain all of the terms fully, so I would definitely recommend reading Part One (Basics of SEO) and Part Two (On-Page SEO) first before moving onto this part! 🙂 This is quite a long post, so I apologise in advance, but hopefully it’s not too much!
Well, What Is Off Page SEO?
Off page SEO has the same desired effect as on page SEO, but it’s more to do with promotional methods to rank you higher, rather than content already on your site. It refers to the boundaries outside the website, out in the interwebs and the world!
The main elements of off page SEO that I’m going to focus on are:
- Link Building
- Social Media
- Social Bookmarking
Simply put, if you’re interested in increased exposure, higher rankings and increases in traffic, then you’ll want to be looking at your off-page SEO. Firstly, I’ll look at link building. Link building is basically the technique of getting more inbound links to your page, in turn showing Google that you are a popular little bee!
There are a few ways you can do this without being deemed as spam:
- Natural External and Internal Link Building
- Anchor Texts
- Alt Tags
- Social Networking